Nike Air Max SNDR
For the relaunch of the Nike SNDR, we developped a multi-asset campaign, with the main feature being a mockumentary
we directed in Sunderland, playfully suggesting the shoe had always been part of the City’s history.
Directors : Chloé Perignon & Eleanor Howe — Casting : Linus Nutland — Agency :Convoy

We designed an immersive launch event, bringing together contemporary artists to interpret imaginary eras of the iconic shoe.
The exhibition explored its evolving legacy, blending history, innovation, and artistic vision into a unique experience.
Artists: Candela Capitán, Salomé Gomis Trezise, Xooset, Felipe Bolivar, Horse Kicks, Yaku Stapleton, Boston Dynamics, Ndayé Kouagou & Linus Nutland
Scenography : Arnaud Selve

Boston Dynamics

Xooset

Candela Capitán

Salomé Gomis Trezise

Felipe Bolivar

Yaku Stapleton

Horsekicks

Video by Elie Titi